Best Product I’ve Ever Owned
Whatever you do, don’t forget your iPhone…. And your charger… 6am I wake to my fully charged iPhone, thankful that I remembered to flick on the power point switch before I fell asleep. After charging...
View ArticleRead your Cosmopolitan mag with your….. Cosmopolitan Yogurt?!
Cosmopolitan has been labelled as one of the most popular international women’s magazines in the world, which begs the question, why on earth did they steer away from anything other than their...
View ArticleWhat To Buy vs What Not To Buy; Chocolate
Decisions, decisions, decisions… How often do you find yourself staring at similar products in the aisles of supermarkets wondering what the difference is between all of them? Often there will be one...
View ArticleFeeling powerful? You should be
Some psychologists believe in the existence of a trio of basic needs: the needs for power, affiliation and achievement (Schiffman et al. 2013), all relating to Maslow’s needs hierarchy. The power need...
View ArticlePerception: Taste/see the difference… Just
Ever tasted a product or seen an ad, a logo or a type of packaging and thought “something’s slightly different?”, well you’re not the only one. Schiffman et al. (2013) identifies the differential...
View ArticleSimilar yet different, but what’s the difference?
As one of the three basic concepts fundamental to marketing applications of classical conditioning, stimulus generalisation is crucial in understanding consumer behaviour (Schiffman et al. 2013). So...
View ArticleDON’T quit the attitude!
Got attitude? You should! Consumer attitudes are extremely important to marketers and companies as a whole; it is the learned predisposition to behave in a consistently favourable or unfavourable way...
View ArticleExposure without the 30 second TV ad
Arguably TV commercials and product ads are very successful when done right, but how much will they set you back? Maybe during daytime TV they aren’t as costly as they are during ad breaks of the State...
View ArticlePackaging that unites modern and tradition
Packaging identifies the image the brand communicates to buyers and is most often the first point of contact consumers have with the product, emphasising the importance of not only eye capturing,...
View ArticleBrand loyal? Not any more…
Have you ever come across someone who is a die-hard brand loyal? You know, the one’s who can’t even fathom thinking of another brand other than their chosen favourite? Yeah, “those people”, I was one...
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